Alder Fine Jewellery began as something deeply personal, two sisters with a shared instinct that jewellery could be more than adornment.
We’ve always believed the most meaningful pieces are the quiet ones. The ones worn daily. The ones that hold memory. The ones that feel like you.
We started Alder not to follow fashion, but to create something lasting. Something honest. Jewellery that connects. Through sentiment, through story, through intention.
The name Alder is our surname, and with it comes a sense of who we are and where we come from. It’s family. It’s connection. It’s a legacy we’re continuing in a new way, by crafting pieces that will one day carry their own stories forward.
Building this brand as sisters has made everything more meaningful. We balance each other, push each other creatively, and above all, share the same instincts; emotion, beauty, and the importance of making jewellery that feels real.
Our Why
We’ve always been drawn to the sentimental side of jewellery. Not just the sparkle, but the story. The way a necklace can feel like a memory, or a ring can ground you in a moment you never want to forget.
Our designs are born from that feeling, the desire to create something timeless yet deeply personal. A quiet kind of luxury: softness, strength, and soul. Above all, pieces that live with you, not ones that sit in a box.
We create jewellery for marking love in all its forms, romantic, familial, and self-love. Alder pieces are made to celebrate life’s milestones, big or small. A wedding day. A birth. A personal moment of becoming. A forever gift to yourself.
What We Make
At Alder, we design jewellery with soul, pieces that feel lived-in from the moment you put them on. Every detail is intentional: the cut of a stone, the proportion of a setting, the soft finish that makes it feel like it’s always been yours.
Our aesthetic balances contrasts: bold and delicate, sculptural and fluid, structured and soft. You’ll see it in east–west emerald cuts, scalloped or heart-shaped bezels, vintage-inspired charms reinterpreted with a modern edge, and refined silhouettes that carry quiet impact.
Crafted in solid 14K and 18K gold with natural diamonds and precious gemstones, every Alder piece is made to be worn every day, not kept for special occasions. We work closely with expert artisans and trusted production partners to ensure each design carries both integrity and lasting beauty.
These are modern heirlooms, intentional, emotional, and made to move through life with you. Whether marking a milestone or chosen just because, Alder pieces are designed to be worn, loved, and lived in.
A Forever Feeling
Jewellery should feel personal, like an extension of you. It should reflect who you are, where you’ve been, and what matters most.
That’s why every Alder piece is created with intention: to become more than an accessory. A symbol. A memory. A connection.
We hope our designs are the ones you reach for instinctively, the ones passed down with meaning, the ones that never need explanation because they already say something about you.
For us, Alder is more than a business. It’s our family, our story, and our honour to share it with you.
With love,
Mikela & Shani xx
