Alder Fine Jewellery began as something deeply personal, two sisters with a shared instinct that jewellery could be more than adornment. We’ve always believed the most meaningful pieces are the quiet ones. The ones worn daily. The ones that hold memory. The ones that feel like you.
We started Alder not to follow fashion, but to create something lasting. Something honest. Jewellery that connects, through sentiment, through story, through intention.
The name Alder is our surname, and with it comes a sense of who we are and where we come from. It’s family. It’s connection. It’s a legacy we’re continuing in a new way, by crafting pieces that will one day carry their own stories forward.
Building this brand as sisters has made everything more meaningful. We balance each other, we push each other creatively, and above all, we trust the same things: emotion, beauty, and the importance of making jewellery that feels real.
Our Why
We’ve always been drawn to the sentimental side of jewellery. Not just the sparkle, but the story. The way a necklace can feel like a memory. The way a ring can ground you in a moment you never want to forget.
Our designs are born from that feeling, from the desire to make something timeless that still feels deeply personal. A quiet kind of luxury, softness, strength, and soul. And above all, something that lives with you, not just sits in a box.
We create pieces for marking love in all its forms: romantic, familial, self-love. We want Alder to be part of life’s milestones, big or small. A forever gift to yourself. A wedding day. A birth. A moment of becoming.
What We Make
At Alder, we design jewellery with soul, pieces that feel lived-in from the moment you put them on. Every detail is intentional: the cut of a stone, the proportion of a setting, the soft finish that makes a piece feel like it’s always been yours.
Our aesthetic balances contrasts; bold and delicate, sculptural and fluid, structured and soft. You’ll see it in east-west emerald cuts, scalloped or heart-shaped bezels, vintage-style charms reinterpreted with a modern edge, and refined silhouettes that carry quiet impact.
Crafted in solid 14K & 18k gold with natural diamonds and precious gemstones, our pieces are made to be worn every day, not kept for special occasions. We work with expert artisans and trusted production partners to ensure each piece carries both integrity and lasting beauty.
These are modern heirlooms, intentional, emotional, and made to move through life with you. Whether marking a milestone or chosen just because, Alder pieces are designed to be worn, loved, and lived in.
A Forever Feeling
Jewellery should feel personal, like an extension of you. It should reflect who you are, where you’ve been, and what matters most. That’s why every Alder piece is created with the intention of becoming more than an accessory: a symbol, a memory, a connection.
We hope our designs are the ones you reach for instinctively, the ones passed down with meaning, and the ones that never need explanation, because they already say something about you.
For us, this is more than a business, and we’re so honoured to share it with you.
With love,
Mikela & Shani xx
